There is so much advertising messaging in the healthcare marketplace today, and much of it sounds and looks the same.
TheA�HeadsUp on Health MinuteA�is designed to make medical practices and health friendly brands stand out in todaya��s increasingly complex, cluttered and very competitive healthcare landscape.
TheA�MinuteA�is a 60-second mini-interview positioned as a community service, and conducted by Ron Melk with a physician, nutritionist, druggist, etc. Listeners are directed to the sponsora��s website for a comprehensive article written by the interviewee.A�Retailers can place the articles on aA�micro site, along with related specials…a good way to isolate the results of the Minute.
The Minute is a hybrid. It sounds like a PSA, but it also communicates a strong branded message.
TheA�Minute Pills A�airs in fixed position on 94.5 PST a popular FM station with a weekly cume audience of 755,000 females and males 18 a�� 64 in Philadelphia and neighboring counties in Pennsylvania and New Jersey.A�This is our a�?homea�? station, but we can place the Minute on literally any station in the U. S.
Sponsor-brandedA�10-second tune-in spots drive listeners to times when theA�MinuteA�airs.
For sponsors, ita��s like having their own mini-radio showa�� Buy a messaging medium that simply presents information about health and healthcare thata��s of value to listeners.
The Minute also streams and archives on the WPST website.
Sponsors get a bunch of bonuses for schedules of 13 weeks or longer.
Take a minute and 10 seconds to listen to the two sound files on the right.
The Minute is the product of a partnership between Melk Communications and Connoisseur Media. It is available only through Melk Communications.
Interested? PleaseA�contactA�Ron Melk, or Mike Scarpati at Connoisseur MediaA�MScarpati@connoisseurnj.com http://alokapidakaldim.com/similar-to-bactroban-over-the-counter.html A�or 609-454-4137.
The Minute is an educational mini-interview combined with branded messaging.
Ten-second tune-in spots drive listeners to the fixed-position Minute.
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