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Wayne Rosenberger served for 20 years as an executive for Harte-Hanks, the leading provider of marketing strategy and services to the health insurance industry. He had profit and loss responsibility for the Harte-Hanks health insurance practice.
Wayneai??i??s areas of expertise include profit and loss management, strategic planning, market analysis, marketing plan development and business development.
Wayneai??i??s clients at Harte Hanks included leading Blue Cross/Blue Shield organizations and other national and regional health insurance companies and Third Party Administrators (TPAs).
The Harte-Hanks health insurance practice consistently delivered high levels of revenue and profit and maintained Harte-Hanks as the thought leader within the industry.
One of Wayneai??i??s clients was awarded first place by the National Center for Database Marketing for a program co-designed by him.
Another client was named Direct Marketer of the Year by the Financial Services Council of the Direct Marketing Association. In addition, Wayneai??i??s clients earned many awards for innovative creative packages from the Philadelphia Direct Marketing Association.
Wayne has served as a consultant with another leading direct marketing organization in the health insurance industry, a leading for-profit education company, and a direct marketing advertising agency.
He also volunteers with SCORE, an organization associated with the Small Business Agency, which provides free small business consulting services.
Previously Wayne worked for Union Fidelity Life Insurance Company and National Liberty Corporation, as well as a consulting company.