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Ron Melk has more than 35 years of marketing, marketing communications and PR experience. He has held senior positions in the agency and corporate worlds and has had P & L responsibility.
Ron has worked in categories as diverse as travel and leisure, retail, technology and OTC pharmaceuticals for Johnson & Johnson-Merck and McNeil Consumer Healthcare. For the past decade or so, he has chosen to focus his career in healthcare.
During that time, he has had multiple engagements as an outsourced marketing/marketing communications/PR executive for clients in the healthcare arena, in addition to serving multiple healthcare start-ups, medical practices and a publisher of healthcare content.
Ron was the outsourced Vice President of Communications and PR for Healthcare Data Management, Inc. (HDM), a company that specialized in audits and analytics for self-insured health plans. He was responsible for a complete marketing communications makeover that culminated in the purchase of the company.
While serving as the outsourced Director of Marketing and Communications at St. Mary Medical Center in Bucks County, Pennsylvania, he invited Robin Roberts and Good Morning America cheap glucovance tablet to do a a�?staged strokea�? at the Medical Center. The almost 11-minute segment became the centerpiece of the launch of the St. Mary Primary Stroke Center.
Ron originated cardiac Continuing Medical Education (CME) conferences for St. Mary and southern New Jerseya��s Lourdes Health System and their partner, the Kennedy Health System.
He also originated the multi-media community outreach initiative, HeadsUp on Heart DiseaseA�, to promote cardiac service lines, while educating the public about heart disease for three member hospitals in the Catholic Health East (CHE) network. The program won a total of five awards, including three consecutive Golds for a�?Best Total Public Relations Campaigna�? in the Healthcare Advertising Awards, and was supported by more than $900,000 in sponsor funding, much of if solicited directly by Melk Communications. It generated extensive publicity and up to 600 calls for referrals per participating hospital.
Employing the HeadsUp model, he then created a health outreach program for the Latino population of Southeastern Pennsylvania.
Ron is the producer and host of the HeadsUp on Health Minute, a radio hybrid that sounds like a PSA, but contains branded commercial messaging.
Much of Rona��s experience was gained in New York advertising and marketing services agencies such as Compton Advertising and Leber Katz Partners. He was among five partners who built Comart, a New York marketing services agency, into one of the largest agencies of its type in the country. During his tenure, Comart achieved record billings, and was named best agency of its type in the nation by Advertising Age http://gonenativesurf.com/over-the-counter-lamictal/ magazine.
He formed Melk Communications when the agency was purchased by Euro-RSCG.
Ron has volunteered his time and talent to the Leukemia and Lymphoma Society and the Community League at St. Mary Medical Center.