Michael Collins
Cheap CRM | Data Strategy http://www.reisen-und-familie.de/details.php/13163

Michael Collins is a specialist in data strategy and CRM, working out of London, England. He has spent more than 29 years providing clients with vision and direction on gaining customer insight and building customer relationships through direct marketing.

During that time he has worked with more than 120 companies in the UK, Europe and North America.

Following marketing management roles in theA�UK Music Industry, Lighting Industry and Car Rental & Leasing, Michael joined Systems Market Link – the acknowledged pioneer of UK database marketing. He was a main board director of the SML Group and Managing Director of Database Marketing Counsel within that group. He then established DMC as a specialist independent database-marketing consultancy.

Michaela��s credentials are extensive. He is a Chartered Marketer (a professional member of the UKa��s Chartered Institute of Marketing), a Fellow of the British Institute of Direct & Digital Marketing and has experience in most B2C and B2B sectors including pharmaceutical companies and health charities.

He is a past member of the American Direct Marketing Association International Council and has been a named recipient of UK & USA industry awards, including the first award to a UK company of the US DMA’s Gold Mailbox and the first ever Direct Response Innovations Award.

He is a prolific contributor to business journals and Websites on the use of data in marketing and sales, author of a�?Using Marketing Databasesa�? in e-Business Fundamentals, published by Routledge (New York & London, 2003) and ‘The Marketing Database’ -A�his e-book for students and marketers, which is currently in its fourth edition.

An internationally acknowledged consultant, trainer and writer on database marketing and CRM, he lectured in these subjects for four years at Brunel University, London while still maintaining his consultancy practice. He has also been a visiting lecturer at other UK Business Schools and Universities and has delivered many seminars and workshops to professional audiences across Europe, North America and the Far East.

While remaining technology-agnostic in his consultancy activity, he has a good understanding of leading systems for CRM and marketing, having been involved with clients using such as salesforce.com, MicrosoftA� Dynamics, GoldMine, Zoho, Vertical Response, Silverpop, Exact Target, etc.

A� online

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